If, for any reason, not all 25 Spotlight days are sold, I’m not leaving those dates blank — that’s not how I roll.
Instead, I’ll use any remaining slots to feature existing participants a second time.
Here’s how it works: I’ll go in the order of purchase — first come, first served. The earlier you grabbed your Spotlight, the higher your chance to show up again. Think of it as a little extra visibility boost for being quick off the mark.
You won’t need to do anything extra, and there’s no additional cost. I’ll simply assign the open date, prepare the feature, and make sure your business gets another round of attention during the live calendar days.
Bottom line: if there are open days, you win twice. More exposure, same price, no effort.