When you upgrade to VIP in most of my events, you don’t just get “a bit more visibility.” You get a completely different position inside the bundle, because you are not treated as one of many — you are placed in spots where subscribers naturally pay more attention.

That includes your solo gift page, where for a full day there is nobody next to you, nobody above you, nobody competing with you for that moment of attention, meaning the person doesn’t get overwhelmed or distracted and simply sees your gift without any noise around it.

You also get the solo email, which means I send my entire audience directly to your landing page, bypassing the main bundle page altogether, which removes friction and competition and often leads to significantly higher conversions because people don’t have to “choose” — they click and land exactly where they need to be without distractions.

On top of that, you are placed at the top of the page in a special VIP category, so people see all VIP’s first, plus you’ll get first-row placement in your category, so when people scroll through the main page, you are literally the first thing they see, which matters because human behaviour is simple: they click what is visible first.

You get VIP tags on the page, VIP callouts in the promotional graphics, and highlighted placement in the contributor emails I send out, which all create additional touchpoints that normal contributors simply do not get.

You also get included in the general bundle promo in a different way, because the spotlight sections, the social posts, the teasers — all of that is designed to reinforce your visibility throughout the entire event.

So, it’s not “one perk” — it’s a whole bundle of strategic positioning advantages that add up.

In short: VIP in my events is not a decoration. It is a structural change in where and how often people see you.