Think for example:
Mums or parents in general → planners, scheduling, meal-prep, family organisation tools
Health & wellness seekers → fitness, stress management, sleep, mindfulness, nutrition
Productivity junkies → habit trackers, focus tools, (digital) planners, time-blocking templates
Personal finance → budgeting tools, money mindset, expense tracking
Self-development → confidence, communication, mindset, leadership skills
Lifestyle hacks → organisation, decluttering, routines, home office set-up
Content creators → templates, social media tools, creative prompts
Career switchers → upskilling, job-seeking, side hustle starters
Spirituality seekers → meditation, manifestation, energy work, rituals, journaling